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Your final product descriptions should be thorough and detailed, covering both physical descriptions and selling points for each product. Include only your existing offerings; future product plans will be included in the Objectives section of the plan.

What you need:

√ Product brochures, catalogs, previously written descriptions, product releases, product specifications, sales materials, etc. Questions to ask:

• What need does this product fulfill?
• What features does this product offer?
• What benefits does this product provide to the user?
• What is the primary selling point of this product? The secondary selling point?
• Is the product manufactured in-house or purchased from a supplier?
• How is the product currently priced: premium, competitive, or price leader?

The Example KidsWorld currently provides a kid-friendly search engine, designed to be used as a tool for research papers and other school assignments. The search engine uses a network of G-rated sites, which are continually reviewed for compliance with our strict advertising and content guidelines. Parents can allow their kids to access the wealth of information on the Internet, without fear of discovering adult/inappropriate content or advertisements.  The site is programmed by a freelance staff, overseen by a full-time, in-house product manager. Features Include: Personalized workspace, easy-to-use navigation bar that remains in place even when accessing information from other sites, relevant layout and navigation bar options, monitored content pages. Benefits/Primary and Secondary Selling Points: Worry-free searching for kids and their parents in a format that emphasizes that learning is fun.

KidsWorld is a subscription-based, membership community. Current pricing is $15.99 per member, per month. While there are no directly similar services available, this is considered premium pricing. Families seeking to experience the Internet safely can attempt to do so by other, less expensive means, such as one-time purchase software and parental controls settings. As well, for those who aren’t concerned about filtering out inappropriate content, similar information can be accessed freely via a general search engine.