Small Business Owners Confuse Marketing with Promotion

Are You Confusing Marketing with Promotion?

by CB on Dec.30, 2009, under Marketing Your Business

According to SmallBusinessNewz in the recently published article entited “The Dangers of Misinterpreting Marketing,” small business owners tend to define marketing in terms of promotional activities. When you think of marketing, do you think of ads and seasonal sales? Or do you think of the quality of your customer service, the impact of your logo and brand image, the suitability of your location, the optimization of your product/service set? The first, more narrow interpretation of marketing can lead you to overlook some of the most powerful and important ways that you can make a lasting impression on your customers.

The next time you visit your marketing plan, think beyond your advertising and promotional efforts. Think of marketing as the set of activities that you use, company-wide, to differentiate your business in the minds of consumers.

Read the full article from SmallBusinessNewz here.