Small Business Blog

Silverpop recently released the results of a review of 70 holiday email campaigns sent out during the pre-holiday marketing season. The review’s main findings were that business-to-consumer campaigns increased 25 percent in November from the prior year, and list sizes grew by more than 124 percent. But Silverpop’s report had some other juicy nuggets of information for email marketers: open rates by email subject lines.

According to Silverpop, “When offering a discount, companies were most likely to offer a percent off the cost of merchandise, with 27 percent in 2008 and 32 percent in 2009 doing so. But they might have had better luck by offering a gift with purchase or a buy-one-get-one (BOGO) promotion. Offering a gift was far more likely to generate an email open than offering a percentage, dollar or British pound off a purchase, or simply announcing a sale.”

Read the full article here.