How to Make a TV Commercial in 5 Steps
by CB on Jan.14, 2010, under Marketing Your Business
SmallBusinessNewz published an article today defining the five steps you need to take to make an effective television commercial. The article is accompanied by a video hosted by Jon Bond, Co-Chairman of creative agency Kirshenbaum, Bond, Senecal and Partners. In the video, Bond explains the five steps of commercial-making, four of which are really just questions you need to ask yourself. The answers to those questions will shape the creation and production of your commercial. I would add that small business owners and entrepreneurs should be asking these five questions before producing any kind of advertising.
Who are you talking to?
Who are you?
What is your brand’s personality?
What is the offer?
Make your commercial.
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February 17th, 2010 on 12:16 am
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