WebProNews Asks: Do You Really Need A Website?
by CB on Feb.17, 2010, under Marketing Your Business
This week, WebProNews published an article that poses this startling question: does your business really need a website? If you’ve recently put money into your online presence or even thought about putting money into your online presence (and who hasn’t??), this question might catch you off guard. You might find yourself thinking, wait, do I? What am I really getting from my site anyway?
Don’t start second-guessing every web decision you’ve ever made. Because yes, you do need an online presence.
Phew. Glad we resolved that. The real question is, what kind of web presence will best support your business growth? You may not need the conventional brochure site that was the first choice just five years ago. You may find it easier to meet your online objectives with a simple blog, message board or a Facebook page.
The key, of course, is to know what your objectives are. What do you want your Web presence to do for you, specifically? The generic answer is that you want it to make you more money, but how? Do you want the opportunity to engage new and existing customers when they’re not in your store? Do you want to widen the breadth of your reach? Do you want your site to brand you as an expert in your field? Only after you can identify specific objectives are you ready to develop and implement an effective web strategy.
The aforementioned article discusses different strategies available to small businesses and also why it still pays to have a site. Get the full article here.
11 Comments for this entry
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