Small Business Blog

Many would-be entrepreneurs find themselves presented with an opportunity to get involved in MLM, or multi-level marketing. The MLM business model, also known as network marketing, tasks you with recruiting a team of motivated entrepreneurs and leading the whole group to success.

Legitimate MLM businesses can be enormously profitable, but there’s a catch: the failure rate is really high. You see, prospective MLM entrepreneurs tend to underestimate the amount of work involved in team-building. While getting involved in a particular MLM business might seem like a no-brainer opportunity to you, your prospective team members (i.e., the targets) probably won’t be as enthusiastic. The unexpected rejection can prompt discouragement, which is the kiss of death for any entrepreneur.

One thing people overlook is that launching an MLM business is like launching any other business. It takes research and planning. You need to research the business model and your personal skill set to determine if the opportunity is even viable. Then you need to create a plan to grow your business, and that plan must include specific strategies and staggered objectives. Building an MLM business is not as easy as talking to your friends and family.

If you aren’t sure where to begin this planning process, you can retain an MLM consultant to help you. An MLM consultant can provide insights that will keep you from getting shot down with unexpected surprises.

One MLM Consultant with pretty extensive experience is LaunchSmart. The company has been working with MLM entrepreneurs for more than 20 years, guiding those business owners to success. What sets LaunchSmart apart is its experience working directly with MLM giants, such as Herbalife, Tupperware, AmeriPlan and Prepaid Legal. You can learn more about LaunchSmart, its client list and its four-step system at www.launchsmart.com.

The Internet may be a land of opportunity for entrepreneurs, but most newbies still need a map to help them find their way to success. The best “map” comes in the form of real-world instruction that entrepreneurs can easily implement, and then refine according to their own objectives.

If you’ve tried to find this type of instruction, you’ve likely found yourself wondering how to tell the difference between scams and legitimate opportunities. Believe it or not, there’s an easy answer to that question, and it lies in your expectations. No business system you buy or invest in will make money for you. At the end of the day, you still have to do the work, solve the problems, make the adjustments and persevere through challenges.

Said another way, the service providers that offer to help you make money online are educators, not miracle workers. You still have to be the student and put the lessons into practice.

Take the Maverick Coaching Plan as an example. (continue reading…)

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“I know other franchisees have failed, but that doesn’t mean I will.”

You know, you’re right. You can still succeed in a franchise even if the business has a high failure rate. But don’t make the assumption that because you’re smart, you’re going to make it. Why? Because this assumption can cause you to gloss over the hard-hitting questions you should be asking about a small business franchise opportunity, such as: (continue reading…)

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“Well I don’t have any sales experience, but I’ll just have to learn. My franchisor will give me the training and coaching I need, so it’ll work out.”

By law, franchisors have to spend a certain amount of time training you to be a franchise owner. This training generally covers basic topics related to running a business, plus any specialized skills related to the franchise’s specific operations. If the business requires you to cold call and sell, you will be given sales training. If the business requires you to use specialized equipment, you’ll be introduced to that. If you will need to hire and train staff, you will be shown how to get those tasks done as well. You’ll also be given an operations manual that outlines most of what you need to know to run the business.

While training is a good thing for any profession, you do have to approach it with realistic expectations. (continue reading…)

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“The Franchisor wants me to be successful. With that kind of support, I can power through any business challenges that come my way.”

Here’s where I have to tell you more about our franchise story: we still own and operate the franchise we purchased. After a terrible first year, we turned things around to achieve moderate profitability. It’s not the kind of profitability you dream about; it has to be healthily supplemented with other lines of business to be even worthwhile. But we found a way to make it work. And frankly, the support of our franchisor was not a factor in the turn around. In fact, at times, we went directly against the advice of our franchisor. I can think of two specific pieces of franchisor advice that would have likely put us out of business if we had followed it. There have been times when I truly wondered if franchisee churn was the franchisor’s true business model.

The reality is, franchisors only care about your success in as far as it facilitates their success. And this is not really unreasonable. You would do the same thing. If you had a choice between firing yourself or firing an employee, for example–you’re going to fire the employee, right? In the same token, your franchisor will, at the end of the day, pursue its own success. Even if that negatively impacts you and your business.

Real-life scenario (continue reading…)

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“The Franchise Disclosure Document provided me with extensive detail, including costs, of running this business — based on those details, I know I can turn a profit from this thing.”

When you are researching a prospective franchise business, you are provided with a pile of paperwork. Pages upon pages of official-looking documentation that details your upfront and ongoing costs and other issues particular to the business. This documentation is prepared by lawyers and filed with the state. And still, believe it or not, that documentation may be entirely misleading.

Operating and start-up cost estimates can be particularly problematic. Since the franchisor can’t legally give you detailed income statements and balance sheets for every franchisee, you get averages and ranges. If you don’t think carefully about how far off an average can be from true experience, your franchise business may be sunk before you even open the doors. On top that, the franchisor may not be diligent about collecting information from every single franchisee in the system. In reality, the most successful franchisees are the ones most likely to report their information. This would skew the range away from being credible and reliable. (continue reading…)

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“The franchise opportunity seemed like a low-risk way to start a business. I can follow directions, I can work hard, and I can qualify for financing. Why not buy into a proven system for success?”

Let’s face it. If a franchise opportunity were the tried-and-true formula for being successful and financially independent, everyone would be doing it. In reality, buying a franchise and working that business to stability (and then success) has its pitfalls. Having been through the process of purchasing, owning and operating a franchise business, I can tell you — the experience has been eye-opening.

Before you take the leap by signing that Franchise Agreement, take a deep breath and make sure you aren’t making assumptions about the franchise opportunity that lies ahead. In particular, don’t assume that… (continue reading…)