Small Business Blog

While there are many resources available on how to write a marketing plan, few of them offer practical, straightforward instructions. Some are too complex and off-putting, and others are simply too vague to be useful. Most small business owners and strategists are too short on time to decode lengthy explanations or figure out how to apply boilerplate formulas to their situations. What follows here is a step-by-step plan that will help you organize your ideas and information in the shortest amount of time possible. The information provided is designed specifically for small, emerging businesses and owners who are new to marketing plan development.

The caveat is this: the more effort you put into to analyzing the information that creates your marketing plan, the more useful it will be to you. Consider your plan a work-in-process, and be open to making adjustments as new information about your competitive situation becomes available. (continue reading…)