Tag: Managing Clients
Service Businesses: Time To Start Qualifying Your Clients?
by CB on Feb.25, 2010, under Managing Clients, Marketing Your Business
When you establish a service business, you generally start out by taking whatever work you can get. That can mean working for less than you’re worth, or accepting projects that are excessively risky–such as those for clients who won’t sign a contract or who refuse to give you a deposit for the work. If you must choose between sitting in your office idle or working under less-than-desirable conditions, the latter option sometimes has more upside.
But there will come a time when you have to stop taking those projects. And it will be hard to do. The entrepreneurial spirit often drives us to take on everything and anything, for fear that all work will dry up tomorrow. Resist that urge. The future of your business depends on it. (continue reading…)