Small Business Blog

It’s easy to decide one day that your small business needs to have Facebook and Twitter accounts. After all, these resources are free and all it takes is a few clicks of the mouse to get started…right? Actually, no, it doesn’t work that way. Social media campaigns should be evaluated in the same way that you evaluate any other marketing campaign; you need to ask yourself what it’s going to cost and what you’re going to get out of it. (continue reading…)